Lifecycle Marketing Manager
Social Discovery Ventures
Social Discovery Ventures
Your main tasks will be: • Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue; • Create and manage customer segmentation and targeting strategies to optimize the customer journey; • Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages; • Develop and execute SMS and push notification campaigns to engage customers across multiple channels; • Monitor and analyze campaign performance to optimize results and ROI; • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns; • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy; • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
We expect from you: • Strong Clevertap Platform knowledge; • Ability to self-manage; • Strong analytical skills and ability to use data to make informed decisions; • Understanding of customer behavior and segmentations; • Experience with A/B testing and experimentation; • Experience with SMS and push notification marketing; • Experience with HTML and CSS for email design; • Graphic designs for email marketing (basic level, but passionate to learn)
What do we offer: • REMOTE OPPORTUNITY to work full time; • The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment; • 6% 401K retirement match; • Healthcare benefits (include medical, dental, and vision insurance); • Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday.
Sounds good? Join us now!
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